Code of Conduct & Ethical Practices for Distributors

Yes, it is possible to start as a sub-broker or employee under an existing ARN holder. The individual will need an EUIN (Employee Unique Identification Number), which requires passing the NISM Series V-A exam. Many newcomers begin this way to learn the business before applying for their own ARN. However, no one can independently solicit or transact without being associated with a valid ARN.

National distributors like NJ Wealth, Prudent, or IIFL operate across India with branches in multiple states and large teams. Regional distributors focus on a specific geography — say, Gujarat or Maharashtra — and often have deeper local relationships. There is no regulatory distinction; the difference is purely operational. Many successful distributors are regional players who dominate their city or district.

Yes, banks can act as mutual fund distributors. In fact, banks are among the largest distributors in India. They hold corporate ARNs and their relationship managers have individual EUINs. SEBI and RBI have specific guidelines for banks distributing mutual funds, including the requirement to maintain arm's length from their own AMCs (e.g., SBI distributing SBI MF schemes must follow additional disclosure norms).

MFU (Mutual Fund Utility) is a shared transaction platform built by the mutual fund industry itself (owned by AMCs). BSE StAR MF is a platform run by BSE (Bombay Stock Exchange). Both allow distributors to execute buy, sell, switch, and SIP transactions across all AMCs from a single login. BSE StAR MF currently handles over 70% of electronic MF transactions and is more widely used by distributors due to its user-friendly interface and integration with most back-office software.

Online platforms like Groww, Zerodha Coin, and Paytm Money have grown rapidly, especially among young urban investors. However, traditional distributors remain essential for clients who need advice, hand-holding, and ongoing service. Over the past two decades, technology has consistently enhanced the distributor's role rather than replaced it. The real threat is inaction — distributors who do not adopt technology will lose ground, but those who combine personal touch with digital tools will thrive.

The exam can be reattempted after a cooling-off period (typically 15 days from the date of the failed attempt). There is no limit on the number of attempts, but the exam fee must be paid each time. Industry data suggests that candidates who study the NISM workbook thoroughly pass on the first attempt about 80% of the time.

No. A person can only solicit and execute mutual fund transactions once the ARN is officially activated by AMFI. Distributing without a valid ARN is a regulatory violation and can result in penalties for both the individual and the AMC. The processing typically takes 2-3 weeks after submission of all documents.

ARN is the registration number for the distributor entity (individual or corporate). EUIN is the unique identification number for each person who sells mutual funds. An individual distributor will have both an ARN and an EUIN. A corporate distributor (like a bank) will have one ARN but each of its relationship managers will have separate EUINs. The EUIN must be quoted on every transaction form to identify who actually advised the investor.