Topic 5 of 8~5 min read

Direct Plan vs Regular Plan — What You Must Know

Definition

Every mutual fund scheme in India is mandated by SEBI to offer two variants: a Direct Plan and a Regular Plan. Both plans have the same portfolio, the same fund manager, and the same investment objective — the only difference is the Total Expense Ratio (TER). The Direct Plan has a lower TER because it does not include distributor commission, as the investor buys directly from the AMC. The Regular Plan has a higher TER that includes the distributor's commission. The NAV of the Direct Plan is therefore marginally higher than the Regular Plan from day one, and this difference compounds over time. SEBI introduced Direct Plans in January 2013 to give investors the choice of buying without an intermediary.

In Simple Words

The Direct vs Regular debate is something every distributor faces daily, and it has evolved from a non-issue to a central conversation point since 2013. When SEBI introduced Direct Plans in January 2013, many distributors saw it as a death sentence for the distribution business. However, more than a decade later, the distribution business is not only alive but thriving. The reason is straightforward: most investors need guidance, hand-holding, and behavioral coaching that a Direct platform cannot provide. To understand the mechanics clearly, consider this example: Suppose an equity fund has a Regular Plan TER of 1.80% and a Direct Plan TER of 1.00%. The difference of 0.80% is the distributor's commission. On a ₹10 lakh investment, the Direct Plan investor saves approximately ₹8,000 per year in expenses. Over 20 years at 12% return, this could mean a 10-15% higher corpus for the Direct Plan investor — a meaningful difference. The expense ratio gap between Direct and Regular plans typically ranges from 0.5-1.0%. So why do millions of investors still choose Regular Plans? Because the cost difference is the cost of advice and service. A good distributor provides: (1) Goal-based portfolio construction — most DIY investors simply pick top-rated funds; (2) Rebalancing — shifting between equity and debt based on market conditions and life changes; (3) Behavioral coaching — preventing clients from panic-selling during crashes and greed-buying during rallies; (4) Tax optimization — tax-loss harvesting, LTCG management, holding period guidance; (5) Comprehensive service — KYC, nomination updates, transmission, and all paperwork. The clients who benefit most from Direct Plans are financially literate, self-disciplined investors who can manage their own portfolios without emotional interference. Industry research suggests that this describes roughly 10-15% of all investors. The remaining majority are better served by a good distributor — the cost of a 0.5-1.0% TER difference is more than justified by the value received. The key for distributors is not to fight Direct Plans but to make their services so valuable that clients willingly choose Regular Plans. The focus should be on the 85% who need professional guidance, not the 15% who do not.

Real-Life Scenario

Consider two investors, both investing ₹20,000/month in the same large-cap fund starting January 2013: Arun (Direct Plan investor): He opened a Direct account, chose the fund himself based on a rating website, and invested ₹20,000/month via SIP. Direct TER: 1.05%. But during the 2020 COVID crash, Arun panicked and stopped his SIP for 6 months. During the 2021 rally, he doubled his SIP to ₹40,000 to "catch up." In 2022, he switched to a small-cap fund because it was giving better returns. By December 2024, his effective XIRR was 10.8% — lower than the fund's actual performance of 13.2% because of his behavioral mistakes. Shalini (Regular Plan investor through distributor Meena): She invested the same ₹20,000/month SIP. Regular TER: 1.75% (0.70% higher). But Meena kept her invested during the COVID crash, prevented her from chasing the 2021 rally, and kept her in the original fund. By December 2024, Shalini's XIRR was 12.5% — lower than the Direct Plan's theoretical 13.2% by the TER difference, but significantly higher than Arun's actual 10.8%. Shalini's distributor fee of 0.70% per year actually saved her money by preventing behavioral errors worth 1.7% per year.

Key Points to Remember

Direct and Regular plans have identical portfolios and fund managers — the only difference is TER (and therefore NAV)
Direct Plans have lower TER as they exclude distributor commission; Regular Plans include distributor commission in TER
SEBI mandated Direct Plans from January 2013 to give investors choice between self-service and distributor-assisted investing
The TER difference (expense ratio gap) typically ranges from 0.5% to 1.0% per annum, depending on the scheme category
Over long periods (15-20 years), the TER difference can result in 10-15% higher corpus for Direct Plan investors — but only if they avoid behavioral mistakes
A distributor's value proposition goes beyond cost — it includes goal planning, rebalancing, behavioral coaching, and comprehensive service
Research shows that the "behavior gap" (investor returns vs fund returns due to poor timing and selection) often exceeds the TER differential
Distributors should focus on making their services indispensable rather than competing on cost with Direct platforms

Frequently Asked Questions

Test Your Knowledge

3 questions to check your understanding

Question 1 of 3Score: 0/0

Direct Plans of mutual fund schemes were mandated by SEBI from:

Summary Notes

Direct and Regular Plans have identical portfolios — the only difference is TER; Direct Plans exclude distributor commission and therefore have lower costs

SEBI mandated Direct Plans from January 2013, giving investors the option of self-service investing without distributor intermediation

The TER differential (typically 0.5-1.0% per year) compounds over time but is often offset by the behavioral value provided by good distributors

The "behavior gap" — investor returns underperforming fund returns due to poor timing and decisions — frequently exceeds the TER differential

A distributor's value proposition must go beyond transactions to include goal planning, behavioral coaching, rebalancing, and comprehensive financial service

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Understand who a mutual fund distributor is, how to get registered, commission structures, regulatory requirements, and the code of conduct. A complete career roadmap for MF distributors.

1Who is a Mutual Fund Distributor? — Types & CategoriesA Mutual Fund Distributor is a SEBI-recognized intermediary who facilitates the sale and purchase of mutual fund units between Asset Management Companies…2Becoming a Distributor — ARN, EUIN, AMFI RegistrationTo legally distribute mutual funds in India, an individual or entity must obtain an AMFI Registration Number (ARN) by passing the NISM Series V-A: Mutual Fund…3Revenue Model — Trail Commission, Upfront & ClawbackThe revenue model for mutual fund distributors in India is primarily commission-based, where AMCs pay distributors out of the scheme's Total Expense Ratio…4SEBI Commission Disclosure NormsSEBI (Securities and Exchange Board of India) mandates comprehensive disclosure of commissions paid to mutual fund distributors to ensure transparency and…5Direct Plan vs Regular Plan — What You Must KnowEvery mutual fund scheme in India is mandated by SEBI to offer two variants: a Direct Plan and a Regular Plan.6Due Diligence by AMCs for DistributorsSEBI mandates that Asset Management Companies (AMCs) must perform comprehensive due diligence on mutual fund distributors before empanelment and on an ongoing…7Distributor vs Investment Advisor — Key DifferencesIn India's financial regulatory framework, a Mutual Fund Distributor and a SEBI-Registered Investment Advisor (RIA) are two distinct categories with different…8Code of Conduct & Ethical Practices for DistributorsThe AMFI Code of Conduct for Mutual Fund Intermediaries is a comprehensive set of ethical guidelines and standards that every mutual fund distributor must…

Frequently asked questions

Can someone start distributing mutual funds without their own ARN?

Yes, it is possible to start as a sub-broker or employee under an existing ARN holder. The individual will need an EUIN (Employee Unique Identification Number), which requires passing the NISM Series V-A exam. Many newcomers begin this way to learn the business before applying for their own ARN. However, no one can independently solicit or transact without being associated with a valid ARN.

What is the difference between a national distributor and a regional distributor?

National distributors like NJ Wealth, Prudent, or IIFL operate across India with branches in multiple states and large teams. Regional distributors focus on a specific geography — say, Gujarat or Maharashtra — and often have deeper local relationships. There is no regulatory distinction; the difference is purely operational. Many successful distributors are regional players who dominate their city or district.

Can banks sell mutual funds directly?

Yes, banks can act as mutual fund distributors. In fact, banks are among the largest distributors in India. They hold corporate ARNs and their relationship managers have individual EUINs. SEBI and RBI have specific guidelines for banks distributing mutual funds, including the requirement to maintain arm's length from their own AMCs (e.g., SBI distributing SBI MF schemes must follow additional disclosure norms).

What is MFU and how is it different from BSE StAR MF?

MFU (Mutual Fund Utility) is a shared transaction platform built by the mutual fund industry itself (owned by AMCs). BSE StAR MF is a platform run by BSE (Bombay Stock Exchange). Both allow distributors to execute buy, sell, switch, and SIP transactions across all AMCs from a single login. BSE StAR MF currently handles over 70% of electronic MF transactions and is more widely used by distributors due to its user-friendly interface and integration with most back-office software.

Is online distribution replacing traditional distributors?

Online platforms like Groww, Zerodha Coin, and Paytm Money have grown rapidly, especially among young urban investors. However, traditional distributors remain essential for clients who need advice, hand-holding, and ongoing service. Over the past two decades, technology has consistently enhanced the distributor's role rather than replaced it. The real threat is inaction — distributors who do not adopt technology will lose ground, but those who combine personal touch with digital tools will thrive.

What happens if a candidate fails the NISM Series V-A exam?

The exam can be reattempted after a cooling-off period (typically 15 days from the date of the failed attempt). There is no limit on the number of attempts, but the exam fee must be paid each time. Industry data suggests that candidates who study the NISM workbook thoroughly pass on the first attempt about 80% of the time.

Can a person distribute mutual funds while their ARN application is being processed?

No. A person can only solicit and execute mutual fund transactions once the ARN is officially activated by AMFI. Distributing without a valid ARN is a regulatory violation and can result in penalties for both the individual and the AMC. The processing typically takes 2-3 weeks after submission of all documents.

What is the difference between ARN and EUIN?

ARN is the registration number for the distributor entity (individual or corporate). EUIN is the unique identification number for each person who sells mutual funds. An individual distributor will have both an ARN and an EUIN. A corporate distributor (like a bank) will have one ARN but each of its relationship managers will have separate EUINs. The EUIN must be quoted on every transaction form to identify who actually advised the investor.

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